Creating a Scrolling Logo Animation with Tailwind CSS

In this blog post, we'll explore how to create a horizontal scrolling animation using HTML and Tailwind CSS. It can add a visually appealing element to your next landing page.

Generating markup from your design

To begin, we'll use Visual Copilot, an AI powered Figma to Code plugin, to accelerate the process. This tool can convert Figma designs into HTML and Tailwind CSS code, saving us valuable time. Here are the steps:

Start with a mockup in Figma, which you can find here.

Run Builder.io's Figma plugin, select your design, and click the Generate code button. This action will generate the initial HTML and Tailwind CSS code for you.

Frame selected in Figma with Generate Code button highlighted in the plugin.

Copy and paste the generated code into the Tailwind playground.

Here's the code generated by Visual Copilot in Quality mode:

<div class="items-start flex justify-between gap-5 max-md:flex-wrap max-md:justify-center">
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[1.11] object-contain object-center w-[136px] overflow-hidden self-center max-w-full my-auto" alt="Image 1" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-square object-contain object-center w-[120px] overflow-hidden self-center max-w-full my-auto" alt="Image 2" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[0.94] object-contain object-center w-[114px] overflow-hidden self-center max-w-full my-auto" alt="Image 3" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[0.82] object-contain object-center w-[102px] overflow-hidden self-center max-w-full my-auto" alt="Image 4" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[0.93] object-contain object-center w-[114px] overflow-hidden self-center max-w-full my-auto" alt="Image 5" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[0.8] object-contain object-center w-24 overflow-hidden self-center max-w-full my-auto" alt="Image 6" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-square object-contain object-center w-[140px] overflow-hidden self-stretch max-w-full" alt="Image 7" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[1.15] object-contain object-center w-[122px] overflow-hidden self-center max-w-full my-auto" alt="Image 8" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-square object-contain object-center w-[140px] overflow-hidden self-stretch max-w-full" alt="Image 9" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="aspect-[1.11] object-contain object-center w-[136px] overflow-hidden self-center max-w-full my-auto" alt="Image 10" />
</div>

Customizing the code

While Visual Copilot accelerates the code generation process, it's important to customize it to match your specific design requirements. Here are some adjustments to consider:

Simplify the div class attribute as flex space-x-16 to eliminate unnecessary wrapping and alignment styles.
Simplify the img class attribute as max-w-none for each image element.

Here's the updated code:

<div class="flex space-x-16">
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 1" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 2" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 3" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 4" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 5" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 6" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 7" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 8" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 9" />
  <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 10" />
</div>

Applying custom animation

Creating the horizontal scrolling animation is straightforward. We just have to shift the div element leftward from 0 to -100%. Tailwind CSS does not come with this exact animation pre-configured, so we will need to set it up manually within our tailwind.config file.

To extend the list of Tailwind animations, we update theme.extend.animation in the tailwind.config.js file. To add new animation @keyframes, update theme.extend.keyframes :

export default {
  theme: {
    extend: {
      animation: {
        'loop-scroll': 'loop-scroll 50s linear infinite',
      },
      keyframes: {
        'loop-scroll': {
          from: { transform: 'translateX(0)' },
          to: { transform: 'translateX(-100%)' },
        }
      }                    
    },
  },
  plugins: [],
}

animation: 'loop-scroll 50s linear infinite': This line defines an animation called loop-scroll. It is assigned a duration of 50 seconds, a linear timing function (meaning it progresses at a constant speed), and it is set to run infinitely, which means it will keep looping without stopping.

keyframes: {...}: Here, you define the keyframes for the loop-scroll animation using an object. Keyframes are a way to specify how an animation should progress over time. In this case, the loop-scroll animation involves moving an element horizontally from left to right (transforming its X position).

Back in the HTML tab in the playground, specify the class animate-loop-scroll on the div element.

<div class="flex space-x-16 animate-loop-scroll">
  <!-- All the img elements -->
</div>

When you take a look at the UI, the animation will appear to operate flawlessly. But, there's a slight problem: the div element abruptly resets to the starting position after completing its movement, creating a jarring effect instead of a continuous loop.

Achieving seamless looping

To ensure seamless scrolling, we're going to implement a neat trick. By duplicating the div element and positioning it directly behind the original, we can create the illusion of a never-ending animation.

As the first element reaches -100% of its journey, the second element will seamlessly follow, creating a continuous flow of content that maintains the smoothness of the animation. We will enclose the two lists in a wrapping div element and position them next to each other. We will also add the aria-hidden attribute on the second list to hide from screen readers.

<div class="flex overflow-hidden space-x-16">
  <div class="flex space-x-16 animate-loop-scroll">
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 1" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 2" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 3" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 4" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 5" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 6" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 7" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 8" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 9" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 10" />
  </div>
  <div class="flex space-x-16 animate-loop-scroll" aria-hidden="true">
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 1" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 2" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 3" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 4" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 5" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 6" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 7" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 8" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 9" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 10" />
  </div>
</div>

The animation is now seamless and never-ending!

Pausing the animation on hover

For an interactive touch, let's make the animation pause when a user hovers over it. To achieve this, create a custom utility class in Tailwind CSS. In the CSS tab in Tailwind playground, add the paused class.

@tailwind base;
@tailwind components;
@tailwind utilities;

@layer utilities {
  .paused {
    animation-play-state: paused;
  }
}

To apply styles to an element that are dependent on the state of a parent element, you can use the group class on the parent. Then, you can take advantage of group-* modifiers, such as group-hover, to fine-tune the styling of the child element.

In our example, assign the group class to the outer div element, and for each inner div element, enhance it with the group-hover:paused class to pause the animation.

<div class="flex overflow-hidden space-x-16 group">
  <div class="flex space-x-16 animate-loop-scroll group-hover:paused">
    <!-- All the img elements -->
  </div>
  <div class="flex space-x-16 animate-loop-scroll group-hover:paused" aria-hidden="true">
    <!-- All the img elements -->
  </div>
</div>

Now, when a user hovers over the list, the animation will pause, letting them explore the logos at their own pace.

Here’s the final code for scrolling logo animation with Tailwind CSS:

<!-- HTML -->
<div class="flex overflow-hidden space-x-16 group">
  <div class="flex space-x-16 animate-loop-scroll group-hover:paused">
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 1" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 2" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 3" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 4" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 5" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 6" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 7" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 8" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 9" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 10" />
  </div>
  <div class="flex space-x-16 animate-loop-scroll group-hover:paused" aria-hidden="true">
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/8ee9f161-df19-4fa7-a2a6-edf9acf0e0d6?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 1" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/80480f8a-69ad-4c30-88ba-f4e7ee08fc51?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 2" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/140d376c-13f2-4823-b397-b3de733bf560?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 3" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/0ae217f1-b695-4661-bd3d-6440eebc2c5c?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 4" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/67017079-51e1-4245-9bf1-b5957eb66c74?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 5" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/515313ac-7ec9-4c6e-95db-80dac2f8b960?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 6" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/c513fc32-3ab9-4cca-911e-0b2642ac7206?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 7" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/5731a5a7-689f-49ae-abf1-6e6dc00c2043?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 8" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/cb51d286-530f-42be-9e91-9c850522f127?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 9" />
    <img loading="lazy" src="https://cdn.builder.io/api/v1/image/assets/TEMP/44ba8437-f6fd-4a51-bfd3-262d7528f7a4?apiKey=7e8b177c7c374d8abaf3aebf27f1c17d&" class="max-w-none" alt="Image 10" />
  </div>
</div>

/* CSS */

@tailwind base;
@tailwind components;
@tailwind utilities;

@layer utilities {
  .paused {
    animation-play-state: paused;
  }
}

// Config

export default {
  theme: {
    extend: {
      animation: {
        'loop-scroll': 'loop-scroll 50s linear infinite',
      },
      keyframes: {
        'loop-scroll': {
          from: { transform: 'translateX(0)' },
          to: { transform: 'translateX(-100%)' },
        }
      }                    
    },
  },
  plugins: [],
}